Milamber Vision
Milamber is building a global repository of engaging education-based content, housing it in a digital library, adapting it to multi-platform products as 'Nuggets' for multi-channel distribution, so that it
- scales to mass and niche audiences
- is monetizable through old and new marketing, and/or media business models
Key Drivers that match the vision to the market are:
- Modern learners want the ability to grab relevant content quickly, and in an easily digestible formats. Milamber have devised the concept of a 'Nugget' as a small but very valuable piece of learning information.
- Modern learners want content to be engaging. Nuggets can be made up of multimedia elements and entwined within a story for easy and enjoyable digestion. The system is also enabled for Nuggets to be supplemented with new learning techniques such as simulations.
- Content owners want the ability to target larger audiences with their existing content. Nuggets bring the price point for a learning object down significantly, so that it can target a broader audience or niche audiences more cost effectively. For the first time Small and Medium Enterprises (SMEs) can be targeted with nuggets at a price that makes purchase easy to justify.
- Content owners want the ability to stop the use of their material without payment. The lower price and availability of nuggets makes "ripping it off" less worthwhile, whilst Milamber will also use the most effective mobile security functionality available, to protect against piracy.
Milamber Purpose
Milamber's purpose is to build, house and maintain a digital repository for learning to help individuals, companies or organisations, be they big or small, to improve business practices or their own development.
Enablers to meet this purpose
Milamber has secured use of a state of the art platform that creates small learning objects from content harvested via a bespoke Digital Preservation Library. The platform is able to search, extract relevant content, mash it up together with other content and create a learning object ready for sale. This extremely advanced technology allows each nugget to have a royalty manifest which determines what royalties the individual content owners receive.
This platform will be made available to Milamber Members, who will be able to use the platform to create their own Nuggets that will then be stored for selling and distribution.
Milamber Content Strategy
It is all about serving an individual the right content
- when they most need it
- in an easy to digest way
- that is engaging and meaningful
The critical starting point for this is the creation of the Digital Repository and the breadth, depth and quality of information it contains. Milamber has already attracted significant business education content, along with Text, Audio, Video and Simulations from many leading content providers as the core of the Digital Preservation Library.
The library has no limit to the type and scale of information it attracts.
Distribution
It is all about getting our content or messaging or nuggets out to audiences through old and new channels and making money out of it.
Milamber is focusing its initial content capture strategy on subjects that are 'must have' topics for organisations such as compliance, and regulatory content.
Milamber is focused on assimilating engaging, high quality, best of breed content from premium brands in the business education and personal development arenas and packaging this content for easy access and consumption in different formats by individuals at any time.
Milamber is focusing initial efforts on opening up the burgeoning mobile distribution channel to compliment traditional methods. The advent of devices such as the iPhone, iPod Touch and now the iPad has opened up the commercial world for applications and the concept of content on demand anywhere, anytime, anyhow.
Validation
Milamber is already working with market leading Business Schools to put in place certification programmes so Members can validate to others that they have improved their development skills as a cause and consequence of using these cutting edge learning solutions.
Summary
All of these drivers and enablers mean that Milamber has a proposition that is relevant for both customers and suppliers in today's market. The Milamber proposition is global, is relevant to most of the adult population and envisages many millions of nuggets being transacted every month.
